St. Lucie County Tourism Experiences 16% Increase

The St. Lucie County Tourism & Venues Office experienced a 16 percent increase in bed tax revenue for the 2013-14 budget year, compared to the previous year.
The St. Lucie County Tourism & Venues Office experienced a 16 percent increase in bed tax revenue for the 2013-14 budget year, compared to the previous year. The office, which handles all the marketing to promote St. Lucie County as a tourist destination, set a 10-year high, bringing in more than $3 million in bed tax revenue.
 
St. Lucie County hotels, resorts, condos and campgrounds are required by statute to collect a 5 percent “bed tax” on all stays less than six months. These funds are used to pay for tourism-related capital projects, the maintenance and operation of tourism-related facilities, as well as marketing and promotional activities for St. Lucie County.
 
“St. Lucie County’s tourism activity is trending upwards along with the state of Florida’s tourism industry—even better is that St. Lucie County’s numbers are actually trending higher than the state’s numbers. The county’s tourism office is experiencing inquiries in record numbers and I believe that travelers are starting to discover what an amazing and beautiful area we have. That’s very encouraging and part of our mission,” said St. Lucie County Tourism & Venues Manager Charlotte Bireley.
 
Once again, March was St. Lucie County’s busiest tourism month, setting a 10-year high, generating more than $515,000 in bed tax funds.
 
“The county’s average daily rate (ADR) for hotels has increased significantly over the last couple of years. This is a large reason why our tourist tax revenues have increased and it’s a great indicator that visiting our area is in more demand.”
 
For more information about St. Lucie County tourism call Charlotte Bireley at 772-462-1539 or email bireleyc@stlucieco.org or visit www.visitstluciefla.com

 

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