Improved Greens, Promos Increase Fairwinds' Rounds

Improved course conditions and a revamped Player Advantage Card helped Fairwinds Golf Course experience an increase in the number of rounds and revenue over the previous year.
Improved course conditions and a revamped Player Advantage Card helped Fairwinds Golf Course experience an increase in the number of rounds and revenue over the previous year.

The St. Lucie County municipal golf course saw an additional 5,000 rounds of play during the 2013-14 fiscal year from the previous year, generating nearly $150,000 more than what was budgeted. 

Last year, the St. Lucie County Board of County Commissioners voted to reduce the price of the Player Advantage Card, which guarantees golfers 15 percent off greens fees every time they play, from $75 to $50. The card was also made available to residents outside of St. Lucie County, and includes additional benefits such as free golf on your birthday, as well as discounts on golf merchandise in the pro shop. With the revised benefits, the sales of the Players Advantage Card increased 211 percent going from 330 in 2013 to 1,029 in 2014.

Along with the new promotional items, the increase play at Fairwinds can be attributed to the improved course conditions, according to Fairwinds Manager and Golf Pro Matt Baum.

]“The golf course has never been in better shape.  The greens are rolling smooth, the fairways are lush and the new bunker sand last year really sweetened even the areas you are trying to avoid when you play golf,” explained Baum.

“There is no doubt that great conditions, great prices and great customer service, make Fairwinds the best golfing value on the Treasure Coast,” added Baum. “These are the reasons why we have been voted Best Public Golf Course by The Hometown News’ readers for the past three years.”

Another reason for the increase in rounds, is the new onsite restaurant: Di’Michelli’s at Fairwinds, which opened last season.

“Di’Michelli’s has a great menu, great food, friendly service, all your favorite beverages and has really added to the overall golfer experience here at Fairwinds,” explained Baum.

According to Baum, Fairwinds real success story isn’t the increase in rounds, but its environmental record. 

“Many folks, especially those newer to the area, are probably not aware that Fairwinds was once an old landfill. Over 25 years ago, the residents, county staff and elected officials rallied to get the old dump transformed into the beautiful Fairwinds Golf Couse that we see today,” said Baum.

The golf course has essentially served as a landfill cleanup project by capturing the previously contaminated landfill water onsite, preventing it from running offsite, and recycling it through a sophisticated horizontal well irrigation system with water strippers (filters), pond aerators and natural percolation through the golf course surface before recapturing it and repeating the process.  The Florida Department of Environmental Protection recently deemed the water free of harmful contaminants and lifted the golf course’s well monitoring requirements. 

“So when you play Fairwinds, you are ultimately supporting a cleaner tomorrow while saving money and having fun doing it,” added Baum.

To find out more about Fairwinds Golf Course, including the Player Advantage Card, 772-462-GOLF (4653) or visit www.fairwindsgolf.com.

Fairwinds Golf Course is an award-winning public course managed by St. Lucie County’s Parks, Recreation and Facilities Department, located at 4400 Fairwinds Drive, Fort Pierce.  

 

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