Airport Gets New Name, Rebranding Campaign

Treasure Coast International Airport and Business Park recently played host to President Obama and Air Force One.
St. Lucie County Commissioners officially approved the renaming of the county-managed airport to the Treasure Coast International Airport and Business Park this week, kicking off an new aggressive business and marketing plan for the general aviation airport.  

The new business and marketing plan comes at a time, when the airport (formerly known as the St. Lucie County International Airport) is experiencing its busiest month in the past decade. Throughout April, there were 15,260 aircraft operations, which averages to 509 operations a day – the highest since April of 2005. Those figures are compiled by the Federal Aviation Administration (FAA) tower personnel, and does not include any activity between 9 p.m. and 7 a.m. Conservatively, it is estimated that another 2,000 operations likely occurred at night during April when the tower isn’t in operation. 

“In aviation terminology, the number of aircraft using the airport is regularly ‘saturating’ the airspace. And there were zero noise complaints for the month of April,” explained John Wiatrak, manager of the Treasure Coast International Airport and Business Park. “In my opinion, the increase in operations reflects an uptick in general aviation and flight training – thanks to the level of service offered at the airport with the FAA tower, Customs, maintenance facilities, competitive pricing, and airfield amenities.

“The airport staff appreciates the hard work from the tower personnel as well as each and every airport tenant to make this a growing destination,” added Wiatrak.  “I am hopeful that the new emphasis on business at the airport will make 20,000 operation months the norm.”

The airport recently hosted President Obama and Air Force One, who was visiting the Treasure Coast for a weekend of golf in late March.

The renaming of the airport is just the first step in the lengthy process of implementing the new business and marketing plan for the facility, which was developed by RA Wiedemann and Associates of Kentucky. Future plans include new signage along the roads leading into the complex; revised marketing materials and facility upgrades.

Even with the name change, pilots will continue to use the “FPR” call letters for the Treasure Coast International Airport and Business Park.

The Treasure Coast International Airport and Business Park is located at 3000 Curtis King Blvd. in Fort Pierce. (Lat./Long:  27-29-42.2000N / 080-22-05.8000W) Encompassing nearly 4,000 acres, the park features three runways, a FAA-operated tower, a U.S. Customs Facility, Foreign Trade Zone (FTZ) designation and more than two dozen businesses and non-profit organizations.

For more information call the Treasure Coast International Airport and Business Park staff at 772-462-1732 or visit: www.stlucieco.gov/airport.

The Treasure Coast International Airport and Business Park is located in the center of Florida’s Treasure Coast conveniently between Orlando and Miami. Just a short drive to the Atlantic Ocean, the Treasure Coast International Airport and Business Park has easy access to I-95, the Florida Turnpike and State Road 60. Through a strong partnership with the St. Lucie County Economic Development Council, St. Lucie County and the Treasure Coast International Airport and Business Park can offer a number of economic incentives, including tax abatement and job-growth investment grants, to help businesses relocate and/or expand into the 4,000-acre park.